Hi everyone! In this article I want to highlight the epic failed marketing in Wartune in their sales attempt of the so-called Growth Aid or Growth Pack. The picture of this sales offer is below and it is a perfect lesson for anyone interested in marketing on how NOT to do things.
Top 30% area = useless text = wasted high value space
Remaining time & pack cost in red font on top of a similar color background = can’t see anything = epic fail
The above also proves that they don’t have any quality checks or any proper professionals working on this.
Although you can’t see well but the 3rd digit of the pack cost is actually behind the balen icon so even if you could see the darn cost you would still have a problem with the 3rd digit so maybe you think it’s 80 balens and buy it, but 800 would be removed then customer will open a ticket to support complaining that too much has been taken. So now you have a totally unnecessary extra load on the game support staff and an unhappy customer which all could have easily been avoided.
In item contents 20 Gold pack for cash is dumb on multiple levels and if this is a Class Advancement support pack then Eudaemon items or Sylph Equipment have absolutely nothing to do with Class Advancement. Further showing that whoever is working on this has no idea neither about Wartune nor about marketing.
Part of the motivation of making this article is because I know Wartune employees follow my blog so this can serve as a service to them to up their game, because this kind of low quality unprofessional work reflects negatively on the game and whatever respect there is of the Wartune Team. My advice to them:
Option 1) Hire professional(s).
Option 2) Hire game veteran(s).
Option 3) Go play Top 10 games and learn from their marketing.
Option 4) Use some bloody common sense – I mean you don’t need a university education to realize that red font on red background is a stupid idea.
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