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Perfect Lesson in Failed Marketing

Hi everyone! In this article I want to highlight the epic failed marketing in Wartune in their sales attempt of the so-called Growth Aid or Growth Pack. The picture of this sales offer is below and it is a perfect lesson for anyone interested in marketing on how NOT to do things.

  • Top 30% area = useless text = wasted high value space
  • Remaining time & pack cost in red font on top of a similar color background = can’t see anything = epic fail
  • The above also proves that they don’t have any quality checks or any proper professionals working on this.
  • Although you can’t see well but the 3rd digit of the pack cost is actually behind the balen icon so even if you could see the darn cost you would still have a problem with the 3rd digit so maybe you think it’s 80 balens and buy it, but 800 would be removed then customer will open a ticket to support complaining that too much has been taken. So now you have a totally unnecessary extra load on the game support staff and an unhappy customer which all could have easily been avoided.
  • In item contents 20 Gold pack for cash is dumb on multiple levels and if this is a Class Advancement support pack then Eudaemon items or Sylph Equipment have absolutely nothing to do with Class Advancement. Further showing that whoever is working on this has no idea neither about Wartune nor about marketing.

Part of the motivation of making this article is because I know Wartune employees follow my blog so this can serve as a service to them to up their game, because this kind of low quality unprofessional work reflects negatively on the game and whatever respect there is of the Wartune Team. My advice to them:

  • Option 1) Hire professional(s).
  • Option 2) Hire game veteran(s).
  • Option 3) Go play Top 10 games and learn from their marketing.
  • Option 4) Use some bloody common sense – I mean you don’t need a university education to realize that red font on red background is a stupid idea.

Matched Links from DolyGames Sites / Google

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Thank you to those Wartune players who are supporting my work, COSMOS Wartune blog and DolyGames gaming portal & the games that I create for people to play for free.

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10 Comments

  1. Although they admit there will be maintenance needed to correct the unseen 3rd digit in price, I have been refused a refund. This game will be gone shortly if they don’t wise up!

  2. sorry Cosmo if you click purchase on the growth packs it does say 800balens, no one should mistake that for 80

    • Hi, it is true that on the next pop up after clicking the buy button the 800 is clearly visible, but the criticism is about the main offer window and also there are a number of players (their customers) who click Enter / OK rather quickly after making the decision and don’t bother with confirmation windows. So I still maintain my position that this is a horrible marketing work especially since I have seen a million much better solutions due to my work.
      That said, thanks for sharing your opinion, all opinions are welcome.
      COSMOS

  3. I agree also the game is just getting to complicated and has nothing new that keeps you wanting to play or more Importantly spend money. Cant the Dev’s just stop and have a look at the game and improve what we have and make it more user friendly for all.

  4. hey Cosmos how much time do you play (hours) every day? i ask because this game take me almost all afternoon and all evening to play (every dungeon and everything else every day/week)…which is much time, many hours…

    • Do the Dev’s actually play Wartune?, I don’t think they do. As if they did things might get changed/fixed.

    • Hi, the game indeed takes a ton of time and as you might imagine more time from me as I also run this blog and YouTube channel. If you want to see good information about hours there is a poll running on the homepage right now where you can see how many people have voted for number of hours they play Wartune.

  5. to bad they know nothing about what players who have been playing this game really need

  6. game is just a money grab now and im done spending

    • IF YOU LOOK AT HOW CASH IN THE GAME HAS DEVELOPED OVER TIME,ITS CLEAR R2 IS PUSHING THE OVER THE TOP CASHERS
      THEY DONT SEEM TO CARE ABOUT THE PLAYERS IF THEY DID THE COST >VALUE RATIO WOULD BE DIFFERENT
      IN THE END THE SEEMING INEPTITUDE OF THE DEVS WILL KILL THIS GAME IN SHORT ORDER FROM HERE

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